{"product_id":"bj-betts-the-graphic-art-of-tattoo-lettering","title":"BJ Betts - The Graphic Art of Tattoo Lettering","description":"\u003cdiv data-thumbnails=\".image--thumbnails\" data-maxzoom=\"1\" data-image-gallery=\"true\" data-image-slider=\"true\" class=\"product--image-container image-slider product--image-zoom\"\u003e\n\u003cdiv class=\"image-slider--container\"\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eFeatures \u0026amp; Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7\"\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eFive comprehensive lettering styles:\u003c\/strong\u003e Traditional, Fancy Script, West Coast, New School, and Calligraphic sections provide complete coverage of essential tattoo lettering approaches used in professional studios worldwide\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eStep-by-step instruction:\u003c\/strong\u003e Each style includes how-to guides and full alphabetic examples, making it practical for both learning new techniques and quick reference during consultations\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eExpert insights and interviews:\u003c\/strong\u003e Features work and wisdom from lettering specialists including Bert Krak, Kalm One, Jack Rudy, Big Sleeps, Henry Lewis, Huero, Big Meas, and many others who've mastered their respective styles\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words\"\u003e\n\u003cstrong\u003eProfessional tattoo applications:\u003c\/strong\u003e Real-world samples demonstrate how each lettering style translates to skin, helping you choose and execute the perfect script for every client's vision\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Rally","offers":[{"title":"Default Title","offer_id":50959991537958,"sku":"BOOK-BJB_Lettering","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/8312\/2726\/files\/PB200036.jpg?v=1763755349","url":"https:\/\/rallytattoosupply.com\/products\/bj-betts-the-graphic-art-of-tattoo-lettering","provider":"Rally Tattoo Supply","version":"1.0","type":"link"}